BizMapIQ.com has been a welcome change for local business owners. It drills down on what neighborhoods are the best to base the marketing efforts on
- Existing customers living in the neighborhood to make sure they are willing to drive to the business location
- Google ranks in the neighborhood for the high-search-volume search terms, e.g., "mechanic near me."
- Demographic data, i.e., median household income, so targeting the most attractive neighborhoods on Google Search and/or with postcards is possible.
These data sets are a snapshots in time. The more important question is: Does all the SEO promotion pay off over time?"
Introducing trends in BizmapIQ.
With the latest release, BizMapIQ shows the ranking trends per neighborhood with a simple arrow per neighborhood.
Arrow up: Great, that means progress. The expected Click-Through Rate (CTR) has increased to the next higher bracket (e.g., from yellow to light green).
Arrow down: Not so great. The expected CTR dropped at least one bracket (e.g., from light green to yellow). If this neighborhood is attractive, please talk to your website provider.
If you have any questions about your business's Google ranking, please schedule a brief Zoom call with our experts.
Check the image embedded in this post:
- No additional indicator means no change in ranking
- Arrow up means an improvement toward the next higher category of ranking
- Arrow down means that you lost ranking on Google search in this neighborhood
Clicking on a specific neighborhood shows you the ranking trend, specifically the neighborhood data for each timestamp the local analysis has been run.
